About Us

About Us

Who we are

We are a luxury hotels representation company, offering sales, marketing & PR integrated services, connecting tour operators, travel agencies, journalists, bloggers and luxury travel experts to exquisite and luxurious properties in vibrant destinations across the world. As seasoned hospitality professionals we add value and drive optimal profitability to your hotel.

Hobal Luxury Collection was launched in 2020 by founder, Willy Hobal, after several years of serving as a luxury hotelier in sales and marketing leadership positions. Willy was inspired by the desire to offer full sales, marketing and PR representation services to luxury destinations using innovative strategies and designing the representation company he dreamed to work with.

At Hobal Luxury Collection, we are focused on helping independent luxury hotels gain relevance by promoting them across the European markets. 
By providing high quality services and creative strategies, we connect luxurious properties and destinations to tour operators, travel agencies, bloggers, journalists and luxury experts.

We provide the connection, experience and marketing strategies, that is proven to help luxury hotels gain maximum coverage (both traditional and digital media) and achieve incremental sales. 

As a leading representation agency, Hobal Luxury Collection functions as a local extension of your sales and marketing department in driving business to your hotel.

We take hotel representation to another level!


To be recognized as a leading representation company in Europe for luxury hotels and become ambassadors of luxury and well-being.


To connect the best luxury properties to European markets and improve brand awareness, revenue, loyalty and market share.
We strive to achieve our client’s goals by providing excellent and high-quality services.


We emphasize quality and deliver excellent services at all times .

We do what we say and build trusted relationships through honesty and transparency.

Using innovative and actionable ideas to promote luxury and well-being.

We love what we do and go beyond the expected to provide outstanding experiences.

Meet The Team

Willy Hobal


Willy Hobal, company founder and C.E.O, launched Hobal Luxury Collection in June 2020, following a successful 10 years career within the hospitality and travel industry. He worked in sales and marketing leadership positions at reputable hotels such as Eden Roc Cap Cana – a Relais & Chateau Luxury Boutique Property. And was recognized as a sales and marketing leader with extensive knowledge in revenue generation and brand awareness.

By starting Hobal Luxury Collection, Willy designed the representation company he dreamed to work with, he aims to connect luxury hotels and destinations to luxury curators in Europe; and offer effective sales, marketing and PR strategies that will increase brand recognition and improve revenue.

Outside work, Willy is the President of the board at Tiempos de Bondad Foundation to help vulnerable families in Latin-america, he also enjoys reading, cooking and spending time with his puppy.

Nicole Bisonó


Nicole Bisonó is a creative soul, with over 5 years of experience in Digital Marketing and Graphic Design. Her lifelong passion for design led her to major in Advertising and Communication, and subsequently to obtain a Master in Digital Advertising Management at Universidad Antonio de Nebrija in Madrid, Spain.   

After spearheading successful media campaigns in the hospitality space, she launched the independent marketing agency, her focus is to enhance luxury brands on a digital branding level.   

Outside of work, you can see Nicole volunteering for animal shelters, enjoying the beach, and doing yoga

Pauliina Rasi


Pauliina Rasi is an independent travel writer and communication specialist. She has a successful 15-year career leading journalistic and communications teams, and nowadays she manages her own communication agency that supports value-driven businesses in their conquest of the world. 

Pauliina’s missions as a journalist have brought her around the world and she still satisfies her thirst for adventure by working in the travel and hospitality industry and helping travel enthusiasts to find the chicest new hotels and undiscovered destinations.

Outside work, Pauliina enjoys hikes in the mountain in the summertime and skiing in winter, as well as getting to know new cities and nature destinations. Photography, reading and yoga are also her passions.



I am the one barking in the background when you call 🙂 Also I bring the ball and ring the bell for treats. Woof!

Tiempos de Bondad Foundation

Tiempos de Bondad is a nonprofit foundation based in Switzerland with ambassadors representing the foundation and volunteer communities in different countries in Latin America. We believe education is key to sustainable development and our mission is to provide free and quality educational programs to Children in need in Latin America.

Tiempos means time, which represents the most valuable resources you can gift us with. With us, you can donate your time and knowledge as a volunteer to touch lives – one child at a time.

We are commited to help others and provide to our communities, our company actively support the cause and also donate 10% of global income to the foundation